Heritage Pool Supply Group Launches Heritage Pro Service

If you run a pool route, you know the reality. Most days you’re working solo, solving problems on the fly, and figuring out the business side of things as you go. For years, many service professionals have said the same thing: the people maintaining pools every day deserve more support, better education, and a way to be recognized for the work they do every day. With the launch of the Heritage Pro Service, these professionals will receive the acknowledgment and resources they need.

Heritage Pool Supply Group is here to answer that call with the launch of Heritage Pro Service, a loyalty platform built specifically for service technicians and service companies, ensuring they have access to essential resources.

Designed to go beyond traditional rebate programs, Heritage Pro Service focuses on strengthening the service channel through a combination of rewards, education, and digital engagement. The program creates a structured way for service professionals to earn while also gaining access to tools that support long-term business growth.

“Service professionals are the backbone of this industry,” said Michelle Cooke, Director of Channel Management for Heritage Pool Supply Group.

Understanding the Benefits of Heritage Pro Service

GET REWARDED FOR WHAT YOU ALREADY BUY

“For too long, many have operated without the recognition, resources, and education that help businesses scale. Heritage Pro Service is about changing that.”

At its foundation, Heritage Pro Service is a spend-based loyalty program. Service professionals earn rewards on qualifying purchases made through Heritage Pool Supply with tiered earning levels that increase as annual spend grows.

Participants can track their purchases, tier progress, and reward earnings through the Heritage Pool+ platform, providing visibility into performance. Rewards are distributed monthly via a reloadable prepaid debit card, offering flexible access to earned funds.

“This is how the industry moves forward by investing in the people doing the work every day and giving them a clear path to grow, succeed, and lead.” said Zac Nichlas of Pool Nation.

However, rewards are only one part of the program. The central focus of Heritage Pro Service is expanding access to practical, real-world education for service professionals.

Members gain access to a growing library of training resources covering water chemistry, equipment diagnostics, troubleshooting, as well as business operations. The intent is simple: provide knowledge that can be applied immediately in the field while helping service professionals strengthen and scale their businesses.

The program also introduces ongoing, vendor-supported learning sessions designed to connect manufacturers directly with the service community.

“When service professionals have access to real education and real conversations with industry leaders, it changes the trajectory of their business,” said Edgar De Jesus, of Pool Nation. “That’s what they are trying to create here.”

Known as Friday Pro Talks, these weekly sessions bring together vendors, industry experts, and experienced technicians for focused, practical discussions.

Held every Friday, sessions cover key topics such as equipment diagnostics, water chemistry, troubleshooting techniques, and strategies for running a more efficient and profitable service route. Each session includes access to subject matter experts and problem solving.

Sessions will be available on demand through Heritage Pool+, allowing service professionals to learn when it works for them- whether that’s between stops, during lunch, or on the drive to the next job.

Heritage Pro Service is powered by its vendor partners, whose investment in education, training, and engagement helps bring the platform to life and deliver meaningful value to service professionals.

Connection is another critical pillar of the program

For many service professionals, the day-to-day work can be isolating- moving from pool to pool with limited opportunity to collaborate, share insights, or learn from others in the field.

Through the Heritage Pro Service platform and Pool Nation’s expanding network, members can engage with other service professionals, manufacturers, and industry leaders through training sessions, discussions, and events.

The goal is to foster a more connected, informed, and collaborative service community, one that raises the standard of the profession as a whole.

For Heritage Pool Supply Group, Heritage Pro Service represents more than a program. It reflects a broader commitment to the people who maintain pools every day.

By combining rewards, accessible education, and meaningful community engagement, the platform is designed to provide service professionals with the tools, resources, and support needed to grow their businesses and advance their careers.

“Our goal is simple,” said Cooke. “We want service professionals to feel supported. When pool pros succeed, the entire industry succeeds.”

To learn more or get started, visit HeritagePoolPlus.com.